According to PayNXT360, the digital ad spend market in United Kingdom is expected to grow by 8.5% annually, reaching US$53,043.6 million by 2025. The digital ad spend market in the country has experi...
According to PayNXT360, the digital ad spend market in United Kingdom is expected to grow by 8.5% annually, reaching US$53,043.6 million by 2025. The digital ad spend market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 7.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.0% from 2025 to 2029. By the end of 2029, the digital ad spend market is projected to expand from its 2024 value of US$48,900.0 million to approximately US$77,673.7 million. Key Trends and Drivers in Digital Ad Spend The UK digital advertising market is undergoing structural transformation, shaped by regulatory recalibration, platform automation, media diversification, and evolving brand expectations. Retail media and CTV are capturing new budget streams, while AI and first-party data strategies are redefining campaign execution. Sustainability, while still nascent, is becoming a recognised planning variable. Together, these trends point toward a more integrated, transparent, and performance-driven digital ecosystem in the years ahead. 1. Retail Media Networks Are Gaining Momentum Across UK Advertisers • Retailers in the UK are building or expanding their advertising offerings, creating new opportunities for brands to advertise directly within commerce ecosystems. Tesco, Sainsbury’s, and Boots have all developed retail media platforms, allowing FMCG and consumer brands to target customers through on-site and off-site placements. Amazon Ads also plays a central role in the UK retail media landscape. • This growth is driven by increased demand for first-party data as third-party cookies phase out. Retailers possess rich behavioural insights from loyalty programmes and transactional histories. Advertisers are using these signals for targeting and attribution, especially within grocery, pharmacy, and household goods categories. • Retail media is expected to intensify over the next few years, with advertisers reallocating budget from social or display channels into retail ecosystems. Retailers will increasingly bundle media with supply chain and promotional trade spend, reshaping how consumer brands allocate performance budgets. 2. CTV and Ad-Supported Streaming Are Restructuring Video Budgets • In the UK, broadcasters and streaming platforms are scaling their ad-supported video offerings. ITV has continued to expand ITVX, while Channel 4 maintains its All 4 platform. International players like Netflix and Disney+ have introduced ad-supported tiers in the UK, opening premium streaming environments to advertisers. • This trend is driven by shifts in consumer viewing habits, with on-demand content displacing linear TV. Simultaneously, advertisers are demanding brand-safe, high-attention video inventory with measurable outcomes. • As more households adopt CTV devices and platforms enhance measurement tools, digital video budgets will increasingly favour connected TV over traditional linear placements. Over time, a larger share of national TV campaigns will be executed through digital video ecosystems. 3. AI-Driven Ad Personalisation Is Being Integrated Across Major Platforms • UK advertisers are deploying AI tools for creative optimisation, bidding strategies, and audience segmentation. Platforms such as Meta, Google, and TikTok offer machine learning-based campaign setups (e.g., Advantage+, Performance Max, Smart Bidding) that automate much of the decision-making process. • This automation is driven by the need for performance efficiency amid inflationary cost pressures, as well as platform-led shifts toward privacy-preserving targeting. AI tools allow brands to test multiple creative versions, allocate budget dynamically, and personalise ads without relying on individual user data. • Over the forecast horizon, AI-enabled campaign delivery will become standard across most major platforms. However, advertisers will need to invest in creative modularity and internal measurement frameworks to ensure transparency and control in AI-led execution. 4. First-Party Data Strategy and Consent Management Are Gaining Priority • As the UK moves toward a more regulated data environment post-GDPR, advertisers are strengthening their consent frameworks and first-party data strategies. The Information Commissioner’s Office (ICO) has reinforced its stance on transparency in advertising, especially in cookie use and audience profiling. • Brands and publishers are deploying consent management platforms (CMPs), exploring contextual targeting, and building direct customer relationships through loyalty, email, and content strategies. Publishers like The Guardian and Immediate Media have developed logged-in experiences and direct ad sales models to improve targeting precision. • This shift will continue as third-party identifiers lose viability. First-party data will become a competitive differentiator, particularly in sectors such as finance, retail, and automotive, where personalisation and regulatory compliance intersect. 5. Green Advertising Practices and Carbon Measurement Are Emerging as Planning Criteria • Sustainability concerns are starting to influence digital ad strategy in the UK. Agencies and advertisers are now factoring carbon emissions into media planning decisions, using tools developed by industry bodies like Ad Net Zero and AdGreen. • This trend is driven by corporate ESG commitments and pressure from investors and consumers to reduce digital supply chain emissions. The UK advertising industry has begun setting net-zero targets, and publishers are making their carbon footprints more transparent. • Over the next few years, carbon-aware media planning will expand beyond pilot initiatives. Advertisers will evaluate supply path optimisation (SPO), server-side bidding, and creative weight as part of emissions management, introducing a new dimension to digital budget allocation. Competitive Landscape in Digital Ad Spend The UK’s competitive digital ad landscape is evolving beyond platform scale toward differentiation in data access, creative integration, and regulatory compliance. Global tech firms maintain dominance, but national publishers, retailers, and broadcasters are building serious alternatives, particularly in CTV and retail media. In the coming years, competitive advantage will hinge on an ecosystem’s ability to balance targeting precision, privacy compliance, and campaign performance under increasing regulatory scrutiny. 1. Market Structure Is Concentrated but Competitive Dynamics Are Evolving • The UK digital ad market remains dominated by global players Google, Meta, Amazon, and Microsoft who continue to command the majority of spend. However, competition is increasing from retail media networks, local publishers, and ad-supported streaming platforms. • Amazon Ads has notably expanded its UK operations by enhancing self-serve tools, offering offsite display and video inventory, and linking ads to its fulfilment ecosystem. Meta and Google continue to compete on automation, performance, and privacy-aligned ad solutions. Microsoft, through its acquisition of Xandr and partnership with Netflix, is strengthening its programmatic and video advertising footprint. 2. Local Publishers and Retailers Are Building Full-Funnel Advertising Capabilities • Major UK publishers such as The Guardian, News UK, and Reach Plc are investing in first-party data platforms, custom ad formats, and contextual targeting engines. These efforts aim to attract advertisers seeking transparent, brand-safe environments amid concerns over misinformation and brand adjacency. • Retailers such as Tesco (through Tesco Media and Insight), Boots, and Sainsbury’s are building advertising ecosystems that span online storefronts, loyalty data, and in-store placements. These networks offer FMCG advertisers closed-loop attribution and targeted access to purchase-ready consumers. • These developments mark a shift in competitive strategy, with publishers and retailers adopting ad-tech capabilities traditionally seen in global platforms. 3. New Entrants and Streaming Platforms Are Diversifying the Supply Landscape • Ad-supported video services are expanding. ITVX and Channel 4’s All 4 remain core domestic players, but recent entrants like Netflix (via Microsoft partnership) and Disney+ have introduced premium, ad-supported streaming in the UK. • Additionally, players such as Rakuten Advertising and Samsung Ads are offering CTV and programmatic video inventory. These channels appeal to advertisers looking to extend reach in premium video environments while moving away from linear television. • As viewer fragmentation increases, advertisers will need to allocate budgets across more video platforms, balancing performance with brand safety and demographic reach. M&A Activity and Strategic Collaborations Are Reshaping Supply Chains The UK digital ad market has seen several strategic moves: • Microsoft’s integration of Xandr in the UK has enhanced its programmatic video and display stack. • Boots Media Group announced deeper collaborations with FMCG brands, enabling data-sharing partnerships. • ITV formed data-sharing partnerships to integrate CFlight cross-platform measurement, aiming to compete more effectively for digital video budgets. These moves reflect a broader industry push toward measurable, transparent, and integrated ad experiences. Regulatory Pressure Is Shaping Platform Practices and Advertiser Decisions • The ICO continues to scrutinise cookie consent practices, algorithmic transparency, and user profiling. In the past 12 months, the regulator has reinforced expectations on consent collection, particularly around real-time bidding (RTB) and programmatic advertising. • Publishers and platforms are investing in consent management systems and restructured ad tech stacks. Advertisers, in turn, are favouring vendors that demonstrate clear compliance, verifiable data sourcing, and minimal reliance on invasive tracking. • UK-focused regulation is expected to remain closely aligned with GDPR, but advertisers should anticipate more guidance and enforcement on dark patterns, ad targeting transparency, and ethical data use. This report provides a detailed data-centric analysis of the digital ad spend industry in United Kingdom, offering comprehensive coverage of both ad spend and digital ad spend markets. It covers more than 100+ KPIs, including spend value by segments, and market shares. The report offers in-depth segmentation across the ad spend market, covering spend distribution by channel (television, print, radio, outdoor, and digital) and detailed breakdowns within digital ad spend, including search, ecommerce, news and media, social platforms, gaming environments, and other digital destinations. It further categorizes digital ad spend by formats such as video, display, influencer marketing, email, and audio, alongside device platforms and pricing models. Additional analysis captures industry-level allocation patterns and the structure of the digital ad spend market across walled gardens and the open web, as well as distinctions between programmatic and direct media buying. Collectively, these datasets provide a comprehensive and quantifiable view of market size, spend behavior, and the structural dynamics shaping digital ad spend. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the digital ad spend industry in United Kingdom, with comprehensive coverage across both ad spend and digital ad spend markets. Below is a summary of key market segments: • United Kingdom Ad Spend Market Size and Growth Dynamics -- Spend Value • United Kingdom Ad Spend Market Segmentation by Advertising Channel -- Television Advertising -- Print Advertising -- Radio Advertising -- Outdoor Advertising -- Digital Advertising -- Other • United Kingdom Ad Spend Market Segmentation by Television Advertising -- Linear TV Advertising -- Connected TV / OTT Video Advertising • United Kingdom Ad Spend Market Segmentation by Radio Advertising -- Traditional Radio Advertising -- Digital Audio / Podcast Advertising • United Kingdom Ad Spend Market Segmentation by Outdoor Advertising -- Traditional OOH Advertising -- Digital Out-of-Home (DOOH) Advertising • United Kingdom Ad Spend Market Segmentation by Digital Advertising -- Spend Value • United Kingdom Digital Ad Spend Market by Segmentation -- Search Engine Sites -- Ecommerce Sites -- News & Media Sites -- Social Media -- Gaming Platforms -- Forums & Classifieds -- Others • United Kingdom Digital Ad Spend Market Segmentation by Social Media • United Kingdom Digital Ad Spend Market Segmentation by Gaming Platforms -- Around Games Environment Ad Spend -- In Game Environment Ad Spend -- In Game Immersive Ad Spend -- Exclusive Advertising Games Spend • United Kingdom Digital Ad Spend Market Segmentation by Format & Media -- Video -- Display -- Email -- Influencer Marketing -- Blogging and Podcasting • United Kingdom Digital Ad Spend Market Segmentation by Platform -- Mobile -- Desktop and Laptop • United Kingdom Digital Ad Spend Market Segmentation by Pricing Model -- Cost Per Mile (CPM) -- Cost Per Click (CPC) -- Performance Based Advertising -- Others • United Kingdom Digital Ad Spend Market Segmentation by Industry -- Technology -- Travel & Hospitality -- FMCG -- Automotive -- Media & Entertainment -- Telecommunications -- Retail & Consumer Goods -- Business and Financial Services -- Pharmaceutical and Healthcare -- Public Sector -- Construction and Real estate -- Education -- Home Appliances and Furniture -- Other Industries • United Kingdom Digital Ad Spend Market by Digital Ecosystem -- Walled Gardens -- Open Web / Independent Publishers • United Kingdom Digital Ad Spend Market by Media Buying Method -- Programmatic Advertising -- Direct Advertising
• Comprehensive Market Intelligence: Gain an integrated view of the full advertising landscape, covering both traditional channels (television, print, radio, outdoor) and the rapidly expanding digital advertising ecosystem. Track essential spend metrics, including channel-wise allocation, digital share evolution, and growth patterns across formats and platforms. • Granular Coverage of Digital Advertising: Explore detailed segmentation across search engines, ecommerce platforms, news and media publishers, social networks, gaming environments, forums, classifieds, and other digital destinations. Social media and gaming are further broken down by individual platforms and ad environments, enabling precise assessment of digital inventory performance. • Segment-Wise Insights and Cross-Analysis: Evaluate advertising trends across formats (video, display, email, influencer marketing, blogging/podcasting), device platforms (mobile vs. desktop/laptop), pricing models (CPM, CPC, performance-based), industries, and digital ecosystems (walled gardens vs. open web). Cross-segmentation supports deeper understanding of how advertisers allocate budgets across channels, formats, and audiences. • Advertiser and Audience Behaviour Analytics: Understand how brands across sectors such as retail, BFSI, FMCG, technology, automotive, media, healthcare, education, and others, distribute their digital budgets. Assess audience engagement patterns and platform choices, providing actionable insights into reach, attention, and return on spend. • Digital Infrastructure and Ecosystem Readiness: Assess the maturity of the enabling digital ecosystem, CTV/OTT expansion, and programmatic infrastructure, all of which shape the evolution of digital advertising models and automated buying practices. • Data-Driven Forecasts and KPI Benchmarking: Access a comprehensive dataset of 100+ KPIs with historical and forecast data through 2029, offering visibility into channel evolution, digital acceleration, format-level momentum, and emerging opportunities in programmatic buying, retail media, gaming, and CTV/OTT. • Decision-Ready Databook Format: Delivered in a structured, data-centric format, the Databook supports seamless integration into marketing strategies, budget planning frameworks, investment cases, and competitive benchmarking. It equips agencies, advertisers, platforms, publishers, and policymakers with evidence-based insights to guide strategic decisions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Definition 1.4. Disclaimer 2. United Kingdom Ad Spend Market Size and Forecast, 2020-2029 2.1. United Kingdom Ad Spend Market - Spend Value Dynamics, 2020-2029 3. United Kingdom Ad Spend Market Size by Advertising Channel, 2024 3.1. United Kingdom Ad Spend Market Share by Advertising Channel, 2024 3.2. Ad Spend Market Size by Television Advertising, 2020–2029 3.2.1. Ad Spend Market by Television Advertising – Spend Value Dynamics, 2020–2029 3.3. Ad Spend Market Size by Print Advertising, 2020–2029 3.3.1. Ad Spend Market Size by Print Advertising – Spend Value Dynamics, 2020–2029 3.4. Ad Spend Market Size by Radio Advertising, 2020–2029 3.4.1. Ad Spend Market Size by Radio Advertising – Spend Value Dynamics, 2020–2029 3.5. Ad Spend Market Size by Outdoor Advertising, 2020–2029 3.5.1. Ad Spend Market Size by Outdoor Advertising – Spend Value Dynamics, 2020–2029 3.6. Ad Spend Market Size by Digital Advertising, 2020–2029 3.6.1. Ad Spend Market Size by Digital Advertising – Spend Value Dynamics, 2020–2029 3.7. Ad Spend Market Size by Other Advertising, 2020–2029 3.7.1. Ad Spend Market Size by Other Advertising – Spend Value Dynamics, 2020–2029 4. United Kingdom Television Advertising Market Size by Segments, 2020–2029 4.1. United Kingdom Television Advertising Market Share by Segments, 2020–2029 4.1.1. Television Advertising Market Size by Linear TV Advertising, 2020-2029 4.1.2. Television Advertising Market Size by Connected TV / OTT Video Advertising, 2020-2029 5. United Kingdom Radio Advertising Market Size by Segments, 2020-2029 5.1. United Kingdom Radio Advertising Market Share by Segments, 2020-2029 5.1.1. Radio Advertising Market Size by Traditional Radio Advertising, 2020-2029 5.1.2. Radio Advertising Market Size by Digital Audio / Podcast Radio Advertising, 2020-2029 6. United Kingdom Outdoor Advertising Market Size by Segments, 2020-2029 6.1. United Kingdom Outdoor Advertising Market Share by Segments, 2020-2029 6.1.1. Outdoor Advertising Market Size by Traditional OOH Advertising, 2020-2029 6.1.2. Outdoor Advertising Market Size by Digital Out-of-Home (DOOH) Advertising, 2020-2029 7. United Kingdom Digital Ad Spend Market Size by Segments, 2024 7.1. United Kingdom Digital Ad Spend Market Share by Segments, 2024 7.2. United Kingdom Digital Ad Spend Market Size by Search Engine Sites, 2020-2029 7.3. United Kingdom Digital Ad Spend Market Size by Ecommerce Sites, 2020-2029 7.4. United Kingdom Digital Ad Spend Market Size by News & Media Sites, 2020-2029 7.5. United Kingdom Digital Ad Spend Market Size by Social Media, 2020-2029 7.6. United Kingdom Digital Ad Spend Market Size by Gaming Platforms, 2020-2029 7.7. United Kingdom Digital Ad Spend Market Size by Forums & Classifieds, 2020-2029 7.8. United Kingdom Digital Ad Spend Market Size by Others, 2020-2029 8. United Kingdom Digital Ad Spend Market Size by Social Media Platform, 2024 8.1. Digital Ad Spend Market Share by Social Media Platform, 2024 8.2. Digital Ad Spend Market Size by Facebook, 2020-2029 8.3. Digital Ad Spend Market Size by Instagram, 2020-2029 8.4. Digital Ad Spend Market Size by X (Formerly Twitter), 2020-2029 8.5. Digital Ad Spend Market Size by TikTok, 2020-2029 8.6. Digital Ad Spend Market Size by LinkedIn, 2020-2029 8.7. Digital Ad Spend Market Size by Other, 2020-2029 9. United Kingdom Digital Ad Spend Market Size by Gaming Platforms, 2024 9.1. Digital Ad Spend Market Share by Gaming Platforms, 2024 9.2. Digital Ad Spend Market Size Around Games Environment Ad Spend, 2020-2029 9.3. Digital Ad Spend Market Size by In Game Environment Ad Spend, 2020-2029 9.4. Digital Ad Spend Market Size by In Game Immersive Ad Spend, 2020-2029 9.5. Digital Ad Spend Market Size by Exclusive Advertising Games Spend, 2020-2029 10. United Kingdom Digital Ad Spend Market Share by Format & Media, 2020-2029 10.1. Digital Ad Spend Market Share by Format & Media, 2020-2029 10.2. Digital Ad Spend Market Size by Video, 2020-2029 10.3. Digital Ad Spend Market Size by Display, 2020-2029 10.4. Digital Ad Spend Market Size by Email, 2020-2029 10.5. Digital Ad Spend Market Size by Influencer Marketing, 2020-2029 10.6. Digital Ad Spend Market Size by Blogging and Podcasting, 2020-2029 11. United Kingdom Digital Ad Spend Market Share by Platform, 2020-2029 11.1. Digital Ad Spend Market Share by Platform, 2020-2029 11.2. Digital Ad Spend Market Size by Mobile, 2020-2029 11.3. Digital Ad Spend Market Size by Desktop and Laptop, 2020-2029 12. United Kingdom Digital Ad Spend Market Size by Pricing Model, 2020-2029 12.1. Digital Ad Spend Market Share by Pricing Model, 2020-2029 12.2. Digital Ad Spend Market Size by Cost Per Mile (CPM), 2020-2029 12.3. Digital Ad Spend Market Size by Cost Per Click (CPC), 2020-2029 12.4. Digital Ad Spend Market Size by Performance-Based Advertising, 2020-2029 12.5. Digital Ad Spend Market Size by Others, 2020-2029 13. United Kingdom Digital Ad Spend Market Size by Marketing Objective, 2024 13.1. United Kingdom Digital Ad Spend Market Share by Marketing Objective, 2024 14. United Kingdom Digital Ad Spend Market Share by Industry, 2024 14.1. Digital Ad Spend Market Share by Industry, 2024 14.2. Digital Ad Spend Market Size by Technology, 2020-2029 14.3. Digital Ad Spend Market Size by Travel & Hospitality, 2020-2029 14.4. Digital Ad Spend Market Size by FMCG, 2020-2029 14.5. Digital Ad Spend Market Size by Automotive, 2020-2029 14.6. Digital Ad Spend Market Size by Media & Entertainment, 2020-2029 14.7. Digital Ad Spend Market Size by Telecommunications, 2020-2029 14.8. Digital Ad Spend Market Size by Retail & Consumer Goods, 2020-2029 14.9. Digital Ad Spend Market Size by Business and Financial Services, 2020-2029 14.10. Digital Ad Spend Market Size by Pharmaceutical and Healthcare, 2020-2029 14.11. Digital Ad Spend Market Size by Public Sector, 2020-2029 14.12. Digital Ad Spend Market Size by Construction and Real Estate, 2020-2029 14.13. Digital Ad Spend Market Size by Education, 2020-2029 14.14. Digital Ad Spend Market Size by Home Appliances and Furniture, 2020-2029 14.15. Digital Ad Spend Market Size by Other Industries, 2020-2029 15. United Kingdom Digital Ad Spend Market Size by Digital Ecosystem, 2020-2029 15.1. Digital Ad Spend Market Share by Digital Ecosystem, 2020-2029 15.2. Digital Ad Spend Market Size by Walled Gardens, 2020-2029 15.3. Digital Ad Spend Market Size by Open Web / Independent Publishers, 2020-2029 16. United Kingdom Digital Ad Spend Market Size by Media Buying Method, 2020-2029 16.1. Digital Ad Spend Market Share by Media Buying Method, 2020-2029 16.2. Digital Ad Spend Market Size by Programmatic Advertising, 2020-2029 16.3. Digital Ad Spend Market Size by Direct Advertising, 2020-2029 17. Further Reading 17.1. About PayNXT360 17.2. Related Research
Table 1: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 2: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 3: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 4: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 5: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 6: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 7: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 8: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 9: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 10: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 11: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 12: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 13: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 14: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 15: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Table 16: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 17: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Table 18: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 19: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Table 20: Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 21: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Table 22: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Table 23: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Table 24: TikTok – Spend Value Dynamics (US$ Million), 2020–2029 Table 25: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Table 26: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 27: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Table 28: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 29: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 30: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Table 31: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Table 32: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Table 33: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Table 34: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Table 35: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Table 36: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Table 37: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Table 38: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Table 39: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Table 40: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Table 41: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 42: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Table 43: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Table 44: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Table 45: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Table 46: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Table 47: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Table 48: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Table 49: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Table 50: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Table 51: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Table 52: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Table 53: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Table 54: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Table 55: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Table 56: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Table 57: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Table 58: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Table 59: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ad Spend Market - Spend Value Dynamics (US$ Million), 2020–2029 Figure 3: Ad Spend Market Share, by Advertising Channel (%), 2024 Figure 4: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 5: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 6: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 7: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 8: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 9: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 10: Television Advertising Market Share by Segments (%), 2020–2029 Figure 11: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 12: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 13: Radio Advertising Market Share by Segments (%), 2020–2029 Figure 14: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 15: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 16: Outdoor Advertising Market Share by Segments (%), 2020–2029 Figure 17: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 18: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 19: Digital Ad Spend Market Share by Segments (%), 2024 Figure 20: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 21: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Figure 22: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 23: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Figure 24: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 25: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Figure 26: Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 27: Digital Ad Spend Market Share by Social Media Platform (%), 2024 Figure 28: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Figure 29: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Figure 30: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 31: TikTok – Spend Value Dynamics (US$ Million), 2020–2029 Figure 32: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Figure 33: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 34: Digital Ad Spend Market Share by Gaming Platforms (%), 2024 Figure 35: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Figure 36: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 37: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 38: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Figure 39: Digital Ad Spend Market Share by Format & Media (%), 2020–2029 Figure 40: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Figure 41: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Figure 42: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Figure 43: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Figure 44: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Figure 45: Digital Ad Spend Market Share by Platform (%), 2020–2029 Figure 46: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Figure 47: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Figure 48: Digital Ad Spend Market Share by Pricing Model (%), 2020–2029 Figure 49: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Figure 50: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 51: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Figure 52: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 53: Digital Ad Spend Market Share by Marketing Objective (%), 2024 Figure 54: Digital Ad Spend Market Share by Industry (%), 2024 Figure 55: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Figure 56: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Figure 57: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Figure 58: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Figure 59: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Figure 60: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Figure 61: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Figure 62: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Figure 63: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Figure 64: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Figure 65: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Figure 66: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Figure 67: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Figure 68: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Figure 69: Digital Ad Spend Market Share by Digital Ecosystem (%), 2020–2029 Figure 70: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Figure 71: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Figure 72: Digital Ad Spend Market Share by Media Buying Method (%), 2020-2029 Figure 73: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Figure 74: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
Contact us on live chat or fill out a form with your enquiry
